My name is Cristina and I’m an experienced Content Marketer, Digital Strategist, Storyteller and mischief-lover. For the past 6 years, I’ve been focused on helping brands identify and nurture their true value, pushing for a user-focused marketing at every turn.
As marketers, I believe we are entrusted with the image of a brand, empowered to deliver a valuable experience to its users and we have a responsibility to achieve this through hard facts and verifiable truths.
What’s it all about?
Like any other blog, Shoestrings & Fancy Things is a soapbox. I use it to share my thoughts on storytelling, social media, content marketing, marketing and other adjacent goodies that have helped me and hope will help you, be a better marketer for the users entrusted to you.
I’m a firm believer in full-blown honesty, even in business relationships and have found that tough-love works way better than sugar-coating facts, as long as you’re well-intended and replace polished answers with actual solutions.
That being said, you’ll find that Shoestrings and Fancy Things doesn’t throw around recipes for a successful <insert random pompous term>.
The information, recommendation, assessments and whatnot you’ll read about here are lessons I’ve learned along the way and approaches that have worked for me. If you’ve got better ones, I can’t wait to hear about them. #really
What’s with the shoestrings?
The name I chose after months of wrecking my brain and around two notebooks-worth of scribbles is, as Peg Fitzpatrick would put it, a tiara-tip to my childhood.
Like any self-respecting toddler, I made a point of constantly escaping the confines of my crib. On my many adventures, one thing remained constant, I would always take a black and red checkered, pair of shoes with me. And here’s the catch. I wasn’t wearing them. They were tied together by their shoestrings and I would carry them around like that. Yes, barefoot.
Even though it’s on a different level, I see a lot of similarities between my walking around proudly carrying my shoes by their shoestrings and the challenges we face in today’s online environment. I knew I was supposed to have shoes on but I had little to no experience with wearing them so carrying them around was quite enough in my book.
Once you’re done, connect on social media and if you’d like to bounce ideas around or work together drop me a line.