Giving Your LinkedIn Profile a Kick in the Pants

In spite of its over 500 million global users, LinkedIn is still one of the most underused social media platforms. From profile pics to job descriptions, we’re looking at a few things you can do to give your profile a quick kick in the pants.

Why Blogging Seems To Be Dying

Blogging’s been reputed to be on its last, limpy leg for years and the rumour mill seems to be regularly churning out predictions of its upcoming demise. Today we’re exploring why.

People to People – Social Media Conversations with Brands

Clever brands talk with people not to people and that includes a consistent, engaging social media dialogue. Check out how you can get the chit-chat with your brand going.

Change Your Toon & Stop Promoting Gender Bias Online

This International Women’s Day, we’re talking about three seemingly small actions you can take to stop unwillingly promoting gender bias through social media and #PressforProgress.

The Things Every Good Brand Story Needs

Beyond techniques and frameworks, a quick look at five elements every good brand story needs.

The Reasons Behind Your Tiny Blog Readership

When readers aren’t tearing down our blog’s door to get to the content, we tend to blame our marketing but is it really the best place to look or are there other, more serious culprits we should be dealing with?

Personal Branding for Millennials

As the first generation to grow up with social media, millennials are very aware of their personal brand but most only shape it by imitating influencers or through trial and error, focusing on being seen only. Let’s talk about how being more strategic in your personal branding can drive your career growth.

Marketing Guidelines That Don’t Suck

As your company grows, so should your marketing team and that means documenting your strategies, communication style and approaches. Here’s how to make sure they don’t suck.

Storytelling Formulas That Match Your Blog

Blogging isn’t just a creative outlet growing in popularity but a pretty lucrative business. Telling stories, however, might be more challenging than you expect. Check out the storytelling formulas than can lend you a hand.

Things You Forgot About Twitter

From driving conversations instead of broadcasting bland information to leveraging multimedia and building an audience, here’s what you’ve forgotten about Twitter.

Creativity & Consistency a Marketing Love Match

There’s a growing rift between marketers who reach for either consistency or creativity with very few learning to juggle both. Why is that and how can we fix it?

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