“I wanna be everywhere” Syndrome

You really don’t have to be everywhere to be successful and trying to can cost your more time, effort and budget than you can afford.

To website or to blog?

Often a website is an automatic choice because it’s a relatively easy way to showcase whatever it is you’re doing and eventually improve your business’ bottom line. But will it earn you more business than a blog?

Building A Community Around A Brand

Business goals may vary but every single online strategy, no matter how detailed, aims to build a loyal community. Social media networks, however, have policies and functionality beyond our control, leading brands to explore the viability of building their own platforms. Do you think it’s worth it?

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