Copyright For Creative Works & Its Limitations

Artists and artisans often have a difficult time protecting their intellectual property. Learn what you can and cannot copyright and what you can do to protect your creations.

Inspire Your Social Media Birthday

Is posting the nauseatingly repetitive “Happy Birthday” the best you can do on social media for your friends’ birthday?

Competitor Stalking Yays And Nays

Do you know the difference between research and stalking? Learn how far to take your detective work when it comes to competitor research and how your actions can directly affect your business.

Product Photos That Don’t Suck

Good-quality product images are essential to any eCommerce shop but they can be challenging, especially if you’re not a professional photographer. Here’s how you can showcase your products without putting a strain on your budget.

Online advertising legal conundrums

Have you ever taken a step back and considered if what you’re doing online is actually legal? Or are you simply operating based on the “if everyone’s doing it, it must be right” philosophy?

Working Through The Web Agency Sales Bullsh*t

It’s easier than ever to find and connect with professionals and businesses that can make your brand stand out from the competition. However, reading between the lines and finding “the real deal” might not be as easy as it seems.

“I wanna be everywhere” Syndrome

You really don’t have to be everywhere to be successful and trying to can cost your more time, effort and budget than you can’t afford.

To website or to blog?

Often a website is an automatic choice because it’s a relatively easy way to showcase whatever it is you’re doing and eventually improve your business’ bottom line. But will it earn you more business than a blog?

Building A Community Around A Brand

Business goals may vary but every single online strategy, no matter how detailed, aims to build a loyal community. Social media networks, however, have policies and functionality beyond our control, leading brands to explore the viability of building their own platforms. Do you think it’s worth it?

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