Dealing With The Digital Gap at Work

There’s a growing digital gap, a divide in understanding not just what we do but the impact of the things we do during our working lives and the value of the skills we bring with us. Here’s how to deal with it.

Humanising Brands via Social Media

The dialogue social media enables is a great opportunity for you to build a brand image people can relate to and trust; in other words – human. Let’s check out a few steps you can take today to make a whole lot of difference tomorrow.

Crisis Communication for eCommerce Stores

Any issue with your eCommerce brand and products can quickly spiral out of control and negatively impact your business. Check out some of the basics of crisis communication you can apply to your eCommerce store.

Quick eCommerce Homepage Makeover

A look at how you can give your home pages a quick make over and improve this very important step on your audience’s journey towards conversion.

The Things You Forgot About LinkedIn

A reminder of what LinkedIn can do for your career, why you signed up in the first place and how you can boost your personal brand through LinkedIn.

When Can Price Promotions Backfire

Price promotions may seem like a great idea to boost sales but they can easily backfire. Here’s what you can do to stop price promotions from ruining your ecommerce business.

History’s Lessons For Storytellers

From leveraging the power of juicy gossip to the impact a talented storyteller can have on our perception of people, history has quite a few interesting stories to teach storytellers.

Dealing With Facebook’s Algorithm Changes

You don’t have to panic every time Facebook changes its algorithm to push advertising into your newsfeed. Here are the key updates you can make to your profile to minimise the damage.

Facebook’s Newsfeed Now Favours Friends & Family

Facebook is finally taking steps to improve something other than their own revenue. Favoring friends and family in Facebook’s newsfeed, however, might not all be sunshine and butterflies and here’s why.

Social Media & Competitive Web Agencies

From attracting talent to engaging existing employees and expanding your portfolio, there’s a lot more social media can do for web agencies than just generate leads.

Choices We Make When Naming Brands

Names can help brands stand out for all the wrong things or not even stand out at all. Here are the top choices you will make when naming your brand.

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