Mistakes Business Websites Keep Making

Quite a few business websites are completely missing a customer journey, hoard too much worthless information and more. Let’s look at the top things that might be hurting the effectiveness of your business website.

When Kids Become Marketing Collateral

There’s a fine line between sharing and oversharing, when it comes to social media and some parents can really go overboard. A look at sharenting and how kids become their parents’ marketing collateral.

Marketers You Should Stay Away From

From self-proclaimed gurus, experts and gods, everyone and their uncle seems to be a marketing know-it-all these days. Here are the ones you should steer clear of.

What Your Brand’s Name Says About It

Names hold a very special place in our culture and picking a good names is a great way to, in time, convey your set of values and personality through it. Find out what your brand name says about your business.

When Should Brands Stay Away From the Holiday Cheer

Brands can’t wait to bundle up their products and sell, sell, sell around the holidays. Pushing promos around the holidays, however, can do more harm than good. Here’s when your brand should stay away from the holiday cheer.

Dealing With The Digital Gap at Work

There’s a growing digital gap, a divide in understanding not just what we do but the impact of the things we do during our working lives and the value of the skills we bring with us. Here’s how to deal with it.

Humanising Brands via Social Media

The dialogue social media enables is a great opportunity for you to build a brand image people can relate to and trust; in other words – human. Let’s check out a few steps you can take today to make a whole lot of difference tomorrow.

Crisis Communication for eCommerce Stores

Any issue with your eCommerce brand and products can quickly spiral out of control and negatively impact your business. Check out some of the basics of crisis communication you can apply to your eCommerce store.

Quick eCommerce Homepage Makeover

A look at how you can give your home pages a quick make over and improve this very important step on your audience’s journey towards conversion.

The Things You Forgot About LinkedIn

A reminder of what LinkedIn can do for your career, why you signed up in the first place and how you can boost your personal brand through LinkedIn.

When Can Price Promotions Backfire

Price promotions may seem like a great idea to boost sales but they can easily backfire. Here’s what you can do to stop price promotions from ruining your ecommerce business.

1 2 3 4 5 6 7 8 9 10
Privacy policy