A few weeks back, I attended Meet Magento Romania 2015 where, one session focused on The Employer Brand and the level of employee engagement or rather the lack-thereof. Turns out, employer loyalty is extremely low, which got me thinking – is it just our neck of the woods or is it happening elsewhere? Seems employee engagement is a real issue worldwide, with some statistics putting the percentage of disengaged employees as high as 70%.

Teams with disengaged members often under-perform, if they do perform at all, as people do the bare minimum required to get them through the day, week, month, quarter, review. It’s not just the company that has to lose, it’s also other employees whose work and/ or performance is hindered by their team’s lack of engagement.

According to a Psychometrics study, 69% of employees report engagement is a problem in their organization, with the same study reporting no less than 82% of employees saying it’s very important that their organization address the employee engagement problem. Lack of employee engagement is clearly a problem so what’s the upside of working towards improving it?

Building a company culture

A company culture doesn’t just sprout out of the ground overnight and adopting it takes quite a lot of time, and that’s considering it’s being implemented correctly. It’s a lengthy, expensive process which results in your entire company understanding your culture, mission statement, values but, more importantly, empathizing with them.

If your company culture is theoretical, resonates with only your top level management and does not illicit an emotional response in the majority of your employees, it’s worthless. A company culture should sit at the root of every action you take, model your team’s work process and, ultimately, help them see company X not as a workplace but as the coming together of like-minded people working towards they same goals. Goals which they care about.

Build it right and you won’t need to preach your company culture, your own team, the way they do their jobs and their results will do it for you.

“You must capture the heart of a supremely able man before his brain can do its best.” — Andrew Carnegie

Authentic marketing

There’s no better brand ambassador than a happy and engaged employee. Where some would work very hard to come up with believable content marketing pieces that sound human, others gain them organically, by keeping their team members connected with the company.

Every marketing campaign strives to reach people who believe in what your product stands for or convince them of its value and engaged employees are your best test group, core audience and marketing department, all rolled into one nice package. Those who are passionate about your business are going like and share your content on their own, positively contributing to awareness efforts and becoming a real, authentic driver in terms of marketing efforts.

Your current employees are the people in whose shoes potential employees will put themselves and it’s the connection between the people, management and results that a potential business partner or client will look for; making the way you build and maintain this relationship one of your strongest marketing assets.

Team building

Very few things cement the relationship between people like working towards the same goal. When people believe in what they do, truly believe in it, and work together to achieve the same things, they not only work better, more creatively but also form a natural bond, learning to coexist, compromise and prioritize.

Priorities in this sense don’t just relate to tasks. We all have our own work rhythm, our own approach to tasks and we prioritize things based on different parameters. Working together in an environment in which a team wants to work in unison and enjoys doing so, enables them to learn to prioritize not only following the process they’re used to but learn from and accommodate each other.

By working together effectively, your employees learn to manage low to medium-risk situations on their own, perfect the tools they need to improve their performance and gain a real sense of satisfaction when completing the job successfully, but it all starts from caring.

The Bottom Line

Employee engagement doesn’t just improve your teams’ overall performance and build customer confidence, it’s an essential part of your company’s long-term growth, ensuring that you not only remain true to your mission statement and values but your entire team is living them.

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